There has been a lot of buzz about 3D movies in the recent past, especially after the release of Avatar. The pleasure and experience of viewing a film in 3D is as good as or sometimes better than being there. The reason for this is that we as humans regularly watch our world in 3D and because of limitations of technology have been seeing movies and pictures in flat 2D vision with just two dimensions of width and height. 3D adds the 3rd and most important dimension to movies now, the dimension of depth.
While a lot of producers from the Indian film industry are planning and thinking about producing feature films in 3D, Unit 1 Production & Media Inc. an Indo Canadian production house had already started shooting what is probably India’s first Movie to begin shoot in 3D with the polarized viewing technology on 12th May in Canada with its set of Canadian cast. The Unit and its Director Rohit Manjrekar are now in Mumbai with further schedules planned in India from the 3rd week of July.
Rohit has been living in Canada for the past 13 years and frequents India to direct commercials and large size corporate videos, he has also directed some exclusive multi camera television events in India, like the Asha Bhosle concert.
The production process to make a good 3D movie is extremely time taking and cumbersome and requires camera equipment and technicians of the highest level which are a part of Unit 1 Productions in house 3D team from shoot to post production.
feels that 3D should entertain rather than scare people away as it is immersive visual technology. In order to engage the audience in the 3D visual world he has chosen a subject that is young, musical, thrilling and humorous rather than horror. He believes that most 3D features that have been successful from an Avatar to a Shrek are films that entertain and involve the audience rather than scare people with a house of horror kind of feel for 2 hours or more.
The film has been scripted by Sunil Salgia, a veteran writer & director of the Indian film & Television industry. This 3D venture is being shot in Canada and India and the title has not been finalized yet.
It is possible to view part of the rushes in 3D at Unit 1 Studio in Mumbai by scheduling an appointment.
Working Photographs Attached:
Contact: rohit@unit1productions.com
Call: 09980100060
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